INTRODUCING THE EXPERTS OF AUTOMOTIVE EVENTS:
SET MORE APPOINTMENTS
SEE MORE CUSTOMERS
SELL MORE VEHICLES
MAKE MORE GROSS PROFIT
Welcome to Prime Time Events, your secret weapon for increasing sales, customers, and gross profit!
In just 5-10 days, we'll exceed your new car goals, set new records for used vehicle profits, and move out any outdated stock. Prime Time Events provides fully staffed events and custom advertising for dealerships nationwide, driving hundreds of customers to your showroom every single day!
WE ARE LICENSED AND INSURED!
GET REAL RESULTS FROM STRONG STAFFED TEAMS
TEAM ROSTER
TEAM LEADER/DESK MANAGER
EXPERIENCED CLOSER
LICENSED SALES PROFESSIONALS
At Prime Time Events, we specialize in automotive staffed events that drive real results. With over 23 years of experience and thousands of successful events under our belt, we know how to increase sales, maximize profits, and ensure your customers are happy.
Our team consists of seasoned professionals—former General Managers, Finance Managers, and top salespeople from across the country. Every member of our team is full-time, highly trained, and receive annual certifications to maintain top-level skills.
If you're ready to elevate your dealership's event, contact Prime Time Events today. Let’s make it a success!
AUTOMOTIVE STAFFED EVENTS ARE CRUCIAL FOR IGNITING RECORD SALES!
9 CHANNEL OMNIMARKETING BRINGS IN THE RESULTS!
Staffed dealership events are a game-changer in today’s competitive automotive market.
These aren’t your generic sales—they are strategically planned sales events powered by
9-channel omnimarketing. By utilizing a mix of advertising channels, from direct mail to social media to video messaging, we convert customers into qualified leads for your dealership. With the expertise of automotive professionals and targeted marketing tactics, these events can drastically improve your dealership’s bottom line & gross profit. Customers will enjoy the vibrant,
energetic atmosphere, creating long-term loyalty!
ALL Events Utilize a
30 Agent Mobile Call Center!
We move with your events!
We'll handle the traffic AND sell the cars!
On-Site Staffed Events Made Easy
Let our professional sales team step in and make your dealership stronger than ever, while boosting your gross profit. Our salespeople treat your store as if it were their own, close deals the way you want & need to raise your bottom line.
An on-site staffed event is a high-energy sales event designed specifically for car dealerships to generate more deals and maximize profit in just 5-10 days. We provide a team of expert automotive closers, managers, and salespeople who specialize in converting showroom traffic into successful sales.
When paired with strategic 9-channel omnimarketing solutions, we create a surge of motivated buyers, ensuring increased sales, higher gross profit, and a stronger bottom line in a short period. With our expertise, your dealership will thrive both during and after the event.
Hottest Locations!
Florida + Mississippi
Turnkey Off-Site
Tent Events
Off-site tent events give your dealership the opportunity to expand its reach by temporarily moving to a new lot, a new city, or even a new PMA, capturing a larger market share and untapped potential to elevate your sales!
Our team handles all the legal permitting and event setup: Tent, A/C, Electricity, Bathrooms, etc. just move the cars, and we’ll handle the selling! The mobile call center will follow every location your sale moves to, amplifying your presence far beyond the giant circus tent.
Over 1,000 Event Locations Available Nationwide
$52,000,000 Made
for ONE Dealer in
just TWO Years!
Our Current Event Record (2024)
$1,213,520 Gross Profit
208 Vehicles Sold
WHY STAFFED EVENTS WORK FOR DEALERS:
GROSS PROFIT GENERATOR
Elevate your dealership’s performance with high-impact sales events. Our approach combines 9-channel omnimarketing and digital outreach to attract a large crowd over 5 to 10 days. We provide a dedicated team of professionals who work alongside your staff, creating a seamless and efficient sales force. This strategy maximizes both volume and profitability, driving substantial growth for your dealership.
SEAMLESS CUSTOMER EXPERIENCES
Consistency is essential for delivering an outstanding customer experience during sales events. Ensure your team is aligned on pricing, features, and promotions. Train your staff to adhere to consistent service standards and establish clear communication channels to keep everyone informed about offers or changes. This unified approach will help build customer trust and enhance your
dealership's reputation.
INCREASE CONSUMER AWARENESS
Staffed sales events are a crucial element of a dealership’s marketing strategy. They spotlight the newest models, promote special offers, and create a sense of urgency among buyers. These events allow you to engage with customers personally, fostering trust and boosting sales. Bringing your team together for a focused event ensures a coordinated effort that outshines individual marketing initiatives.
HOW MUCH DOES IT COST?
We understand that marketing can be expensive and overwhelming for dealerships, but a staffed event doesn’t have to break the bank. In fact, some dealerships are able to host a staffed event with
$0 UP FRONT COST!
With our proven strategies and flexible solutions, we work to create a high-return event that makes sense for your dealership's budget.
DIRECT MAIL
DOMINANCE
Target interested prospects with attention grabbing mail pieces designed to drive qualified buyers into your dealership.
Toyota Dealer (Alabama)
Results that Drive Success
Total Cars Sold
189
Leads Generated
2,349
Mail Pieces
75,000
Gross Profit
$986,245
CO-OP & COMPLIANCE: HANDLED!
We have built a strong reputation with every brand across America to ensure our client's are within their manufacturer's guidelines to ensure there are no lost funds in your advertising budget this year. All marketing is 100% co-op & compliance approvable!
DRIVING DIGITAL SUCCESS
Let us strategically promote your dealership across the digital landscape, from social media to custom video emails, making digital marketing effortless. Discover the power of a multi-channel presence, ensuring your ads reach every corner of your market share, driving a consistent flow of highly qualified buyers!
CUT COSTS
The only advertising you will need as a dealer:
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Lower Floorplan Expense
-
Cut Advertising Budgets
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Move Aged Inventory
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Maximize OEM Programs
OMNIMARKETING CAMPAIGN INCLUDED
We identify ready-to-buy customers in your PMA!
Through clean and compliant 9-channel omnimarketing, we’ll deliver thousands of qualified leads to you in just a few days!
MAXIMIZE PROFIT
We will bring in experienced staff, as many as what is needed. This includes closers and managers to maximize every deal. We clear out old inventory and save you thousands in future markdowns.
WHY OTHER
SALES FAIL
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Sales staff burnout: Using high-pressure tactics can alienate your sales team, leading to demotivation and reluctance for future events.
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Customer dissatisfaction: Overly aggressive sales strategies can push potential buyers away, leaving a negative impression that harms your dealership’s reputation.
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Missed opportunities: When your team is disengaged and customers leave dissatisfied, valuable sales opportunities are lost.
PROCESS DRIVEN
You’re not alone! In addition to our exceptional mail campaigns, we bring patented sales techniques that our staff will teach and train your team on. Your staff will gain valuable skills that will benefit them for years to come!
THE PRIME TIME ADVANTAGE
We take a unique approach, focusing on building long-term relationships with your staff and customers. We prioritize:
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Ethical sales: Creating trust through transparency and delivering real value for repeat business.
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Empowering your team: Providing training and support to enhance skills and engagement.
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Comprehensive traffic capture: Using a multi-faceted strategy to ensure no opportunity is missed, during and after the event.